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The Builder Nuggets Podcast

Mar 7, 2023

Your marketing strategy and your marketing tactics can gain your business different things. A strategy is taking stock of where you are and where you want to go, then taking the steps to bridge the two. Tactics flow within a framework. Maybe you have a goal of bringing more people to your website – tactics would help you accomplish this goal. Marketing strategy and tactics are incredible tools in your arsenal, and our guest today breaks it all down in a way that’s easy to understand. Spencer Powell, CEO of Builder Funnel, is back to share valuable knowledge.

Show highlights include:


  • 2:45 I got started in marketing out of curiosity

  • 4:52 You have to identify the specific type of client you are trying to attract and then make sure your messaging resonates with that audience

  • 6:50 Education can help bridge the gap between marketing and sales

  • 12:59 Yes there has been explosive growth in social media but your website is still very important. Google searches are still king. Social media plays a role but it’s not the only platform

  • 18:29 Once you define your ideal audience you can then focus on where or what platform that audience is using

  • 24:10 What to think about when building a marketing strategy

  • 29:25 Only about 4% of the people that view you online will actually take action

  • 30:15 Active buyers are easy to convert. What you need to work on is how do you convert the top of the funnel people?

  • 33:38 The email list is one of the most untapped tools or overlooked tools that can build your future pipeline

  • 37:15 It is very important to have a marketing budget established and stick to it during ups and downs in the business cycle

You can learn more about Spencer at

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